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Portrait of Creator Matthew Wayne Selznick I am an author, publisher, storyteller, producer and creator living in Long Beach. Through MWS Media, I provide creative services including brand building, content creation and WordPress development. My clients include other independent creatives, small businesses, interactive marketing agencies, and production houses and studios large and small. What can I do for you?

Day of the Long Tail

This is funny, and beautiful, too.

“The audience is up to something…”

Watch it on YouTube.

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6 Responses to “Day of the Long Tail”

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  1. keiko says:

    It was pretty cool. I did notice a Tower Records in there as well. Now that sounds familiar… :D Didn’t you work at one in the 80′s. I just saw it and smiled, realising that I probably spend too much time reading forum threads. :( Did I mention that I like YouTube?!

  2. Matt, I loved the “Day of the Longtail” it is the truth. The only reason I turn the radio on in my truck is to plug my PocketPC into my truck to listen to Podcast and other Nontraditional media. That was a great video. Keep it up.

  3. Matt says:

    Cheers to Michael Markman, Peter Hirshberg, and Bob Kalsey for their spot-on short… and of course to Chris Anderson for writing the Wired article and the new book that really gets this mindset out into the meatworld!

  4. Matt says:

    Keiko — I saw that Tower, too. In the book version of “The Long Tail,” Chris Anderson mentions working at an “independent chain record store” in the mid-eighties.

    Since I worked at a Tower in 1985 – 1987, I recognized the details he describes immediately. It was a little kick of recognition!

  5. keiko says:

    I watch maybe four shows deliberately every week on commercial stations, but spend most of my time listening to mp3′s on my laptop. I diligently follow a couple forums and blogs but I’d rather do other things with my time than be advertised at. I’d rather not become some zombie who needs to eat a certain cereal or buy into some bad infomercial.
    I, like many others have also noticed that those same channels that bombard the viewer with promos, report consistently incorrect news. For example, Channel Nine reported that Keith Richards played Captain Sparrow’s father the new Pirates of the Carribean film, when he actually played Will’s dad. The other stations began saying the same thing over the next few days and they haven’t stopped even after a month. Funny, but bad journalism.
    If I do watch television I make the concerted effort to stick to non-commercial stations. In this case, I watch the Australian ABC (british shows, the arts, documentaries and some neat shows on writing) and SBS (movies and shows in other languages; cult movies; documentaries; anime and a cool medical show where folks dissect cadavas in front of an audience). The others are crap in a handbag! :D

  6. keiko says:

    I just found the web address of the show that we watch every Monday night. Media Watch (produced by the aussie ABC) reviews and recounts the numerous bumbling and lies of media organisations in our country, creating something that is simply breathtaking. Here it is:

    http://www.abc.net.au/mediawatch/

    There is a heap of archives there and you can watch them all. There is even the ability to subscribe to the feed each week which makes sense to me. Check it out for yourself.