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Portrait of Creator Matthew Wayne Selznick I am an author, publisher, storyteller, producer and creator living in Long Beach. Through MWS Media, I provide creative services including brand building, content creation and WordPress development. My clients include other independent creatives, small businesses, interactive marketing agencies, and production houses and studios large and small. What can I do for you?

About Matthew Wayne Selznick

I’m a creator working with words, music, pictures and people. When I’m not making my own stuff or managing various story worlds, I help creative people and brands develop their own content and audience. Let me know how I can help you.

Ethics and Standards

As someone who makes his living through creative endeavors, I’ve been interacting with fans, clients, colleagues, entrepreneurs and “cewebrities” online and off since 1998. In that time, the “real world” and Web have converged until we’ve developed a society where there’s no reason to treat one any different from the other.

Therefore, the Matthew Wayne Selznick you encounter on this site, in e-mail, on a social network or in an instant message is the same person you’ll encounter should we have the good fortune to meet in person.

Be Human

“Be human” is my shorthand for treating each other with respect and as equals. For me, to “be human” is really just an extension and refinement of that most basic of rules for how to get along with your fellow primates: the ethic of reciprocity.

The tricky part is not just living by these rules myself. I also base my interactions with others on the expectation that they will play along as well.

The DIY Ethic

“DIY’ stands for “Do It Yourself.” While there are many different ways to elaborate this, and many opinions as to when and how DIY was first defined as a philosophy and cultural movement, my approach is based on the following core principles:

  • Purity of vision – Create the art you want, how you want. Place an emphasis on the quality of the content over flashy, polished presentation and packaging.
  • Principled expression – Never abandon your personal principles for exposure or fortune. It is better to reach a smaller audience than turn your back on your beliefs.
  • Self-education – Teach yourself, and never stop learning. Build on what has come before, and don’t be afraid to change.
  • All art is valid – Everyone is creative. In this participatory “Conversation Age,” there is an audience for everything.
  • We are all peers – You are no better than your audience or your colleagues. There is no room for celebrity in DIY.
  • Trust your audience – Ask for and accept their support.
  • Serve the community – Doing it yourself should never mean going it alone. Make mentoring, service, and giving back a major component of your approach to creativity.