My friend and colleague Scott Sigler’s first hardcover release from a major publisher, “Infected,”
Big Publishing and Traditional Media are watching “Infected” very closely. If the book performs well in its first week, it sends a powerful message: the audience will buy what it loves, and gatekeepers are no longer absolutely necessary to filter the content people enjoy.
As the “History Of The New Merit Economy” textbooks will show, Scott Sigler built his audience of tens of thousands by giving his content away for free for the last three years. Now it’s time for that audience, and anyone who believes that fans and creators can support each other directly, to pay him back for hundreds of hours of entertainment.
Show Old Media the power of disintermediation. It’s time to buy “Infected.” Go to your local bookstore, or do it right now. Look, I’ve made it easy for you:
Scribtotum
Shouldn’t that be April 1st, 2008?
D’oh! Corrected — thank you!