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067: Does Obsessing Over Numbers Add Up?

Sonitotum with Matthew Wayne Selznick
Sonitotum with Matthew Wayne Selznick
067: Does Obsessing Over Numbers Add Up?

In episode 067 of Sonitotum with Matthew Wayne Selznick, the focus is on finding success. Listen as I fight valiantly through a head cold (and around a slightly illness-addled brain) to share what I’ve learned about the value (or not) of paying close and constant attention to the sales figures, analytics, and other statistics associated with a creative writing life.

How important is obsessing over numbers when it comes to finding success? Listen to find out!

This episode was recorded on January 14th, 2023.

Links and Topics Mentioned in This Episode

  • I’m going to chalk it up to cold medicine’s undeniable effect: I neglected to thank my member community in the episode. I’m a doofus. With a runny nose. SO: Big thanks to my Multiversalists patron community, including Amelia Bowen, Ted Leonhardt, Chuck Anderson, and J. C. Hutchins! Join them for five dollars a month for lots of exclusive content and access!
  • One of the reasons I got sick is because I was working waaaaay too hard in the previous week in my capacity as a creative services provider helping authors, podcasters and other creators.
  • I’ve plotted out the next several installments of my free fiction serial, Hazy Days and Cloudy Nights: “How It All Got Started” for my mailing list and for my Multiversalists. Learn more about how you can read over a year and a half’s worth of fiction!
  • As soon as the Multiversalists member community is thirty patrons strong, every other episode of Sonitotum with Matthew Wayne Selznick will feature an interview with a writer or other creator. These “evergreen” conversations will emphasize the what the creator makes, how they find success and how they define it, and their methods for staying healthy and sane in the process. I’ve begun booking conversations, and by the time the next Sonitotum is released, I’ll have recorded four! Are you a writer or author interested in being a guest? Inquire!
  • The booking service I use is the excellent BookLikeABoss. Endorsed and recommended!
  • I mentioned a book sales tracking service I used to use, but is not quite ready for prime time. It’s ScribeCount.
  • The podcast file hosting service I’ve been using, and am in the process of moving away from, is Zencast.fm. Formerly endorsed and recommended, but for the reasons I discuss in the episode, I no longer recommend this service.
  • I’ll be migrating the podcast media files to Amazon Lightsail and using the venerable and reliable Podtrac for podcast analytics, probably by the next episode.
  • I mention a snippet of dialogue I thought was from Raymond Chandler, but I can’t find it anywhere. It’s something like, “You carry a flask. Do you drink a lot?” “I don’t drink, but I like knowing it’s there.”  Can anyone identify that??
  • The Multiversalists patron member community receives the uncut, unedited version of every episode. Want in on that? Become a patron for at least $5.00 per month (cancel any time) and get a bunch of other perks and special access, too.
    • Every month the member community has at least twenty members, I will donate 10% of net patron revenue to 826 National in support of literacy and creative writing advocacy for children. Let’s go!
    • When we hit thirty members, I’ll start releasing the interviews with authors and other creators I’m recording right now! C’mon!

Love Sonitotum with Matthew Wayne Selznick and would like to make a one-time donation in support of the show? Donate via PayPal or leave a tip via Ko-Fi, with my grateful thanks.

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The Music!

The opening theme song of Sonitotum is “Anastasia” written, performed, and recorded by yours truly, Matthew Wayne Selznick. You can hear or buy the full song on YouTube, Spotify, Amazon.com, iTunes, or just about anywhere you can buy or stream music online.

The closing and interstitial music is a little ditty I call “Gwinton,” also by yours truly, Matthew Wayne Selznick. It’s super-short and really just a looping thing, so it’s not available outside of the show.

On both songs, I play a 1972 Gibson Ripper bass guitar and a Fender “Bullet” Squire electric guitar. On “Anastasia,” the drums are performed on an Akai Professional MPD218 MIDI drum pad controller. For “Gwinton,” the drums are royalty-free loops found in the excellent Mixcraft Pro Studio software, which was also used to record, mix, and master both “Anastasia” and “Gwinton.”

Podcast Production and Hosting

Sonitotum is usually recorded using an Aurycle a460 large diaphragm studio condenser microphone through a Behringer U-Phoria UMC202HD (audio interface for directly connecting microphones and musical instruments to a computer). Outdoor / remote episodes are often recorded using my Audio-Technica ATR-3350IS omnidirectional condenser lavalier mic. The show is edited and mixed in Adobe Audition. The episode files are hosted and delivered by Zencast.fm; the website is hosted by Dreamhost.

Interested in starting your own podcast? Need help managing your existing show? I can help you like I help The What Matters Most Podcast and The Possibility Podcast with Mel Schwartz, among others. Reach out!

Affiliate Declaration

Many of the links in these show notes are to products and services with which I have an affiliate relationship. This means that when you purchase that product or engage in that service, or, in some cases, related products or services, I may receive a modest commission at no extra expense to you. This is a great way to help support Sonitotum and my related creative endeavors, so thanks for doing business with these companies!


Sonitotum, including the Sonitotum podcast media, is released under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) License. You are free to copy and redistribute the material in any medium or format under the following terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • NonCommercial — You may not use the material for commercial purposes.
  • NoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

The full license can be found here.

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