Episode 074 of Sonitotum with Matthew Wayne Selznick spells out the most important things to consider when you decide on a social media marketing strategy for authors.

When is it time to create your author website, set up your social media, and mailing list? How's six months ago? I explain why the time to get started is right now or sooner!

In this episode of Sonitotum with Matthew Wayne Selznick, I can't even talk about Amazon ads, worldbuilding, or a healthier approach to Facebook without some idiots trying to mess with some innocent wild animals. Listen!

The secret authors need to know when they want to sell books on social networks.

Three great ways to kill the "social" in "social networking."

I know this isn't a new subject, but I've been thinking about it lately. Social media and social networks like Twitter, Facebook and the like are great for keeping in touch at a distance, bringing people together for causes and crises, and maintaining a kind of loose thread between friends and acquaintances. I'm wondering if the ease of communication social networks allow has made people less likely to connect with one another in more direct ways when possible, like over the telephone or in person. It's convenient, after all, to reply to a tweet or a Facebook status or note... but I wonder if it makes us less likely to make the effort when it comes to less convenient but more personal contact? I know I've been guilty of responding to an e-mail instead of making a phone call, or being satisfied with trading comments on Facebook instead of driving to actually see someone. And I readily admit that my recent desire to reach out to people (and, ideally, have them reach out to me) has probably colored my perception on this... but it's made me wonder: does social media make us lazy social creatures? What do you think?